Internet Marketing

Steps Involved

The steps involved in promoting your business via the Internet:

Step 1. Web Site Audit

• Traffic Analysis—a report on current traffic to the site, identifying the need for remedial action
• Keyword Analysis—identifying the search phrases (keywords) most likely to drive targeted traffic to your site
• Ranking Analysis—identifying how the site currently ranks on the major UK and international search engines, in particular Google, AOL, MSN, AltaVista, Hotbot and Lycos
• Site Content & Design—identifying changes that need to be made to the site in order to achieve a high ranking
• Competitors’ Sites—identifying the top ranking pages in Google and suggesting a strategy for the search engine optimisation campaign

Step 2. Short-Term Traffic Generation

• Set-up and manage a Google Adwords banner advertising campaign aiming to drive a small amount of targeted traffic to your site immediately
• Option to submit to Yahoo UK & Northern Ireland using the paid submission service which will get your site reviewed within seven days
• Option to submit to Open Directory (Free)

Step 3. Long-Term Traffic Generation

• Prepare your site for submission to the major search engines—this will involve changes to the coding of your site to produce search engine friendly pages and may also involve the development of information pages that target specific keyword phrases
• Submit to major international search engines as appropriate
• Carry out analysis of competition to find out which sites are linking to them. Where appropriate, submit to these sites as well, aiming to build up your web site’s Link Popularity, Page Reputation and Google PageRank
• Submit site to other relevant directories and shopping portals

Step 4. Monitor Traffic and Resubmit as Necessary

• Monitor traffic to the site to determine how many unique visitors the site is receiving, which search engines they use to find the site, which keywords they enter and which pages they visit
• Prepare monthly reports on Search Engine Ranking
• Make necessary changes to the site to improve pages that are performing badly.

Option 5. Permission E-mail Marketing

• Consolidate e-mail lists from variety of sources including existing customers, sales leads and opt-in mailing lists
• If necessary, acquire e-mail marketing data targeting your potential customers, B2B and/or B2C
• Design & test your e-mail marketing campaign including HTML and plain text templates
• Run campaign
• Monitor responses and report on key campaign metrics.